The blockchain is a great new technology, but like TCP/IP may take many years to mature. At Currency Alliance, we have also created a digital currency called comcoin to be used as a global loyalty point currency, but we only commit transactions above $10 to the blockchain immediately, while smaller transactions are settled immediately in a private, cloud-based infrastructure and then all smaller transactions are backed up to the blockchain hourly.
The Incent approach is conceptually very interesting, but in practice, it remains unclear how traditional supply and demand for the currency will ensure price stability (a risk that most merchants won´t be able to accept until economies of scale demonstrate stability).
How is the project interesting. After reading the white paper I have not seen anything that creates a viable business model. When people say interesting they usually mean something that could work. I could not see anything that makes sense from a use case perspective. I.e. How would invent create value for merchants and customers.
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