The COVID-19 pandemic brought the tourism industry in India to a grinding halt in 2020. However, with the rollout of vaccines and easing of restrictions, the industry is witnessing a rebound in travel. In this article, we will explore the emerging trends in tourism amid the travel rebound in India, post-COVID-19.
Domestic tourism: Domestic tourism has become the primary focus for the travel industry in India amid the pandemic. With international travel still restricted and uncertainty around it, Indians are opting for domestic destinations for leisure and business travel. Popular destinations such as Goa, Kerala, Himachal Pradesh, and Rajasthan are witnessing a surge in demand from domestic travelers. This trend is expected to continue in the short term until international travel restrictions are lifted.
Health and wellness tourism: Health and wellness tourism is another trend that has emerged amid the pandemic. With people becoming increasingly conscious of their health, there is a growing demand for travel experiences that promote wellness. Destinations such as Rishikesh, Kerala, and Ayurvedic centers in Karnataka are popular among tourists seeking health and wellness experiences.
Nature and adventure tourism: Nature and adventure tourism are gaining popularity among Indian travelers. After being confined to their homes for an extended period, people are seeking outdoor experiences that allow them to connect with nature. Destinations such as Ladakh, Spiti, and Uttarakhand are popular among adventure enthusiasts. Wildlife destinations such as Jim Corbett National Park, Kanha National Park, and Bandhavgarh National Park are also gaining popularity among nature lovers.
Workations: With remote working becoming the new normal, many people are opting for workations, which are a combination of work and leisure. This trend has gained traction among digital nomads and professionals seeking a change of scenery. Destinations such as Goa, Kerala, and Uttarakhand are popular among people opting for workations.
Sustainable tourism: Sustainable tourism is gaining prominence among travelers. With people becoming increasingly conscious of the impact of travel on the environment, there is a growing demand for sustainable travel experiences. Destinations that promote sustainable tourism, such as Spiti Valley, are gaining popularity among travelers.
In conclusion, the travel rebound in India is witnessing emerging trends in tourism. Domestic tourism, health and wellness tourism, nature and adventure tourism, workations, and sustainable tourism are gaining popularity among travelers. With the easing of restrictions and the rollout of vaccines, the tourism industry in India is expected to bounce back in the coming months, offering exciting travel experiences to tourists.