Growing awareness about health & hygiene and booming personal care industry to drive India hygienic product market
According to TechSci Research report, “India Hygienic Product Market By Product Type (Sanitary Napkins/Pad, Tampons, Panty Liners, Menstrual Cup, Feminine Hygiene Wash, Others), By Distribution Channel (Supermarkets & Hypermarkets, Drug Stores/Pharmacies, Convenience Stores, Online), By Region, Forecast & Opportunities, FY2026”, the market is anticipated to witness robust CAGR during the forecast period. Key factors driving the growth of India hygienic product market include outbreak of COVID-19, which has resulted in growing consciousness about health and hygiene.
Consumers are now taking preventive measures to control the spread of infectious diseases such as coronavirus and are therefore using variety of personal hygienic products. With the growing demand, major FMCG companies are coming up with new hygienic product ranges and have doubled their production capacities. In 2019, the personal care industry constituted nearly 46% of market share in total beauty and personal care industry in India. Thus, with thriving personal care industry in the country, the hygienic products market is expected to undergo a rapid growth through FY2026.
Moreover, the booming e-commerce industry and increasing availability of hygienic products on online platforms are supporting the growth of this market. Also, rapid urbanization, growing middle class population and rising per capita disposable income are some other key growth drivers for India hygienic products market. International giants are also exploring Indian market and introducing new and innovative products. Furthermore, the Indian government’s policy reforms such as 100% FDI (foreign direct investment) allowance in single brand retail and 51% in multi brand retail is anticipated to fuel the hygienic product market growth in the country.
India hygienic product market is segmented based on female hygienic product and male hygienic product market. The female and male hygienic product market is further segmented into product type and distribution channel. The various female hygienic products include sanitary napkins/pad, tampons, panty liners, menstrual cup, feminine hygiene wash and others. Among them, sanitary napkins/pad held largest market share in terms of revenue in 2019 and is further expected to dominate the India female hygienic product market during the forecast period. The growing awareness about menstrual hygiene and Indian government’s effort to educate about safe menstrual hygiene practices in semi-rural and rural areas are promoting the growth of this segment in the country.
Based on distribution channel, India female and male hygienic product market can be segmented into supermarkets & hypermarkets, drug stores/pharmacies, convenience stores and online. Among them, the online segment is expected to be the fastest growing segment through FY2026 owing to the probable increase in the number of online retailers in the country. Moreover, easy availability of foreign and premium products and heavy price discounts offered by online retailers are driving the growth of online distribution channel.
Major players operating in the India hygienic product market include Johnson & Johnson Private Limited, Procter & Gamble Hygiene & Health Care Ltd, Unicharm India Private Limited, Glenmark Pharmaceuticals Limited, Redcliffe Hygiene Private Limited, Kimberly Clark Corp., Hindustan Uniliver Limited, Sudh Plus Hygiene Products Private Limited, First Step Digital Private Limited, Emami Group (Royal Hygiene Pvt. Ltd), Edgewell Personal Care and Amway Corporation. The companies are adopting growth strategies like new product launches and promotional activities to increase their market share.
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