The Influencer Marketing Guide For Everyone

As the word suggests, on influencer is a person who can persuade their followers to

change their behavior, which gives them a certain amount of control over the purchasing

power of their audience on any given social media platform. There are three types of

influencers on the internet today and it depends on the size of their followers.

Micro influencers have less than 10,000 followers and can help reach a specific niche

audience. This might be a small club but the audience loyalty is strong.

Power middle influencers hove less than 250,000 but more than 10,000 followers. They are

not as big as international celebrities but have a considerable amount of influence over their

followers. These influencers also have partnered with brands in the post and have some of

that commercial experience.

Macro influencers are the third kind and have more than 250,000 followers. Typically, they are

YouTube or Instagram celebrities and have a huge followings. But it is possible that they don't

have the same level of credibility as power middle influencers, which means their impact in

terms of changing buyer behavior won't necessarily be directly proportional to the size of

their following.

To begin with influencers came into existence because it is an incredibly difficult task for

brands to get and hold the attention of users on social media. As Aaron Sorkin places it, this

“theatre of brief attention span” is a hard one to capture.

It is also because there are a number of brands with an online presence and the competition

is quite fierce .

With everyone bombarding customers with their products and services, it has become hard for

users to make a decision. And the amount of self-promotion brands do. hasn’t helped their

case much either because this has only made the customers skeptical.

So there came a need for an innovation marketing strategy that did not include them talking

about themselves. In short, they needed someone that customers would trust to give them a

thumbs up.

While celebrity endorsements have been around for that same reason, some influencers are

more authentic with their followers for the sake of their own credibility. This has led to brands

and influencers joining hands to make the best of the situation.

But every marketing strategy needs a plan and as popular or effective as an influencer might

be, they are not the exception to this rule. Influencer marketing can achieve some very

specific goals that are beneficial to both parties.

What Is Influencer Marketing
The Influencer Marketing Guide For Everyone, influencer marketing, influence marketing, influence marketing strategy, influence marketing instagram, influencer marketing platforms, influencer marketing hub, what is influence marketing

Customers ore moving away from traditional marketing because they understand that

celebrity endorsement is a marketing strategy and doesn't actually mean that the celebrity

recommends or has even used the product or service they are endorsing.

That's why they are more inclined to find fresh voices on the internet.

So, here are a few ideas in any brand's starter kit when it comes to collaborating with on

influencer on a social media platform.

Paying the individual for sponsored posts that are clearly marked as such.


Give them exclusive access and striking a deal with them to post X number of reviews

     which increases brand awareness and reach.


Give influencers merch or discount on merch and getting an honest review.

How This Works

Individuals who can recommend your brand in a way that makes it more palatable to potential

customers.

This is how influencers deal with brand. They are essentially content creators that want to

make stuff that is likeable and shareable. They create material that you can repurpose for your

mainstream promotional channels like email marketing to name one. But influencer marketing

is not restricted to social media posts and videos.

You Can Think Of:

Product reviews
Product placements in their content
Unboxing videos
Promoting your campaigns and new launches
Sharing discounts and coupon codes
Announcing giveaways
Partnerships that go for more than one video or post
Supporting influencer causes by taking part in their events
Planting your product in their events

Types Of Influencer Marketing

Hear are five ways in which you can get started:

Contests

Depending on your pricing, you can allocate a portion of your budget to organize contest and

giveaways. This can be a monthly event but you can make it more frequent if you can afford

to do so.