1 > Create an Aesthetic
Content creation is the name of the game. It is important that the content is unique and
not annoying. No one wants to see the same sunset scenery photo multiple times, but
no one wants to see completely unrelated content. That said, don't be afraid to confuse
the content. Personalize it to show the behind-the-scenes story of your event, even the
life of a professional event planner.
All posts and stories on Instagram must match your brand. Don't be afraid to expand.
According to Hootsuite's report "22+ Instagram Stats Marketers Can't Ignore This Year",
the number of videos on the platform increased 80% year over year. So, when creating
your Instagram aesthetic, keep in mind the type of content you're sharing, right down to
the color scheme of your profile.
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2 > Get Used to Saying “Link in Bio”
Many features are unique to Instagram. One is that you can't post a link as a description
of a
photo. Write "Link in Bio" instead. There you can control traffic more directly than any
other
platform. Potential followers across your profile can be directed to your latest events and
updates.
This is not only a way to get Instagram followers, but also to get new followers on
multiple
platforms. It may be helpful to guide people who may have come across your profile. If
you post
a photo of the next event, please include the event link in your biography and let your
followers know .
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3 > Engage Existing Followers and the Local Community
When trying to get followers, don't forget your existing followers. New followers can be
followed
organically, but if you have shared followers, you're more likely to get them. One of the
best
ways to get followers is to use hashtags. They can help flag the event, but more
importantly, get
followers. In addition to hashtags, there are geoposition tags. Tag your location in a post
to
promote it to the surrounding community.
The local community is important in several ways, but especially for potential followers
and
participants. Both groups are interested in the area where your event is taking place and
would
like to explore their options before and after the event. Enhancing your local community
through
posts can help you build your reputation and increase traffic and followers.
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4 > Start a Conversation
Get your name and event there. Now that you've got a sense of aesthetics, leveraged
Instagram's unique features, and interacted with your existing followers and the
community
around you, it's time to start the conversation. Instagram is known for its ability to
induce
FOMO, but it's still the core social networking platform. Use Instagram to chat publicly
with
others about your industry and upcoming events. Provide interesting explanations of
your
photos to create a buzz and get new followers. Not only explain the event, but also
explain what
it takes to make it happen and who attended.
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5 > Stay Active
Consistency is key. Prolonged inactivity dramatically reduces the interest of both
potential and
existing followers. Many influencers are stressed and pressured by constantly updating
and
posting, but consistency does not mean a large amount of content.
If you're too tired to activate, there are several ways to queue your posts. Anyway, being
active
may be the last step, but it's by far the most important. When new followers view your
profile,
they will be discouraged if the biography link is out of date or there is no new content
involved.
Being active means being present and your followers will see your efforts or lack of it.
Instagram and social media aren't going away anytime soon. Finding a starting point for
social
media can be difficult, but these five steps do just that. The life of an event professional
can be
very busy, but a little more social engagement can create potential business.
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