How to Increase Your Instagram Followers to 100K
Imagine you're an entrepreneur or small business owner seeking to grow your clientele or create buzz about your goods. In such situation, your social media marketing approach has to include the social media site Instagram (IG). This social media juggernaut, which is expected to have more than 1.2 billion members by 2023, is the perfect visual platform for businesses of all sizes to develop their brands, exhibit their goods, and increase sales.
There's only one catch: in order to accomplish these goals, you need people to view your account and follow you on Instagram. IG followers are the ideal audience for consuming and disseminating all the fantastic information you provide. Your company will grow more quickly the more devoted followers you have, and after you get 100,000 followers, your Instagram account will receive some tasty benefits! (More to follow on that.) Since buying Instagram followers is immoral, keep in mind to concentrate on actual rather than fraudulent followers.
These are the only followers that matter, thus this post will outline the best methods for attracting actual followers that are truly interested in your business. Let's start now!
- strategically generating content
- Encourage follower participation
- Optimize the bio on Instagram.
- Promote your Instagram account elsewhere
- Post during times that are ideal for your brand.
- Work along with other companies and influencers
Create content strategically
Let's be clear about this: On Instagram, great content attracts loyal, active followers. If you often publish generic, unoriginal images or videos, you could occasionally get a few shares and likes, but if you want to build a sizable Instagram following, you'll need to step up your content game. What does that include, then?
Embrace authenticity to increase Instagram followers
Smart users can detect a phony from a long distance away. No matter what you post on Instagram, it is difficult to win people over if they catch a smell of anything fake.
Instead than attempting to mimic other businesses, develop your own voice on social media by articulating your objective and showing enthusiasm for your offerings. Maintain that tone across all of your marketing communications, including those sent on social media.
Post content that interests your target market
Since you covered it in the market study section of your business plan, you should already have a good notion of your ideal clientele and target market. Improving your Instagram follower count requires knowing what kind of material resonates with your target audience.
The more material you constantly upload that resonates with your audience, whether it be product sneak peeks, behind-the-scenes interviews, video/photo combinations for your Instagram story, or one of a million other alternatives, the more comments, shares, and likes it will receive. Investigate the Instagram accounts of your rivals to learn what they're doing correctly (and wrong) and to get ideas on how to tailor your content to each Instagram user.
Leverage external trends and events
Start by include holiday-themed content in your postings, then progress to larger campaigns that coincide with noteworthy events (check out what's trending on Twitter) or join in with online phenomena that are going viral.
Observe these guidelines if you intend to use popular social media memes or other overnight crazes on your Instagram account:
a) Comply with your brand,
b) that by the time you get your act together, the internet has not already switched to another brand-new, sparkling fad.
There is nothing more heartbreaking than a brand that tries so hard to be hip yet fails.
Include hashtags and mentions
Hashtags make your post more visible in searches and group it with other potentially interesting information. Mentions (@ followed by a username) will quickly catch the target's attention and may persuade them to share your content. Both of these strategies will aid in expanding the audience for your articles, which may result in greater interaction (since, after all, you're producing wonderful and worthwhile stuff).
One word of caution regarding hashtags: don't use them excessively! It may come out as spammy and unauthentic if you overuse hashtags in your article. Pick your hashtags wisely. They aren't the ice cream; they are the sprinkles on the sundae.
Encourage follower engagement
Your reach will increase as a result of the Instagram algorithm being more likely to pick up and display your posts on users' feeds the more interaction you can produce on each post with each Instagram user. Additionally, a wider audience will aid in your following growth. It's a lovely self-reinforcing circle!
Consider adopting media like Instagram Stories that is made with user engagement in mind. A Story might have a variety of interactive components that promote audience engagement, such polling or question stickers.
Polling stickers
You may poll your followers and share the results in real time by using a polling sticker. A research on Instagram found that polling stickers may increase the amount of time people spend watching your videos as well as their engagement with your postings. Win-win!
Questions stickers
Users may ask you questions with questions stickers by touching the text box on the sticker. When you respond, you have the option of sending the person a direct message on Instagram or answering their question in a new Story.
Automated conversation starters and comment responses
While Instagram Automation by ManyChat is mostly focused on chatting, it also gives you the option to automate a number of other facets of your Instagram marketing approach, such as gathering email addresses or creating event registration forms. You may utilize it in the following ways to increase your follower count:
Create a Keyword Trigger function that, when triggered by a message containing a predefined keyword or phrase, would bring a user into a conversation directly from a Story. Make sure the discourse is organized in a way that motivates people to follow you. You might, for instance, use it to disseminate information about a competition where participants may increase their chances of winning by following you or tagging your business.
To automatically reply to and like comments on your Instagram profile, use the Comments Growth Tool. When firms express interest in their customers, fans are ecstatic, which will increase Instagram profile engagement.Use the Story Mentions Trigger to make sure that everyone who mentions your brand (using the @ sign and your username) receives an automated response.
To test any of these features, join up for ManyChat right away.
Carousel multi-image posts
The Instagram algorithm is determined by how long users interact with your posts. By design, carousel formats include more material than the ordinary post (you may add up to 10 photos or videos). As a result, this design choice may persuade readers to page through your article rather than quickly scroll over it.
Instagram Reels
Instagram Reels is a brand-new tool that enables you to build 15-second films in the TikTok style that you can share with followers and make visible to the whole IG community under Explore. A wider audience gives you more opportunity for people to find and follow you, and this kind of material is a fantastic addition to your Stories.
Optimize your Instagram bio
Optimizing your Instagram bio and profile may seem obvious, but it actually pays off. Since the majority of Instagram users who browse business profiles don't follow those firms (yet), they could see your profile first. It has an unexpectedly significant impact on whether or not people will follow you.
Your Instagram bio may be compared to your elevator speech. Ensure that it expresses your unique value proposition succinctly, like Huda Kattan's example does below:
Include targeted keywords
Instead of entering your username into Instagram's Name Field, you may add a few focused keywords. The more unbranded, searchable data you can provide in your profile, the better. Include these if you want to draw attention to other companies in your portfolio or a branded hashtag (they'll appear as links!).
Use your bio link strategically
The only link you may post on Instagram, unless you have more than 100k followers, is in your bio, so use it wisely! Linking back to your company's website makes sense, but be sure to pick the right page. Although the home page is always an option, some companies decide to develop a landing page particularly for Instagram that offers reasons to follow them or contains a call to action to sign up for emails or SMS messages.
Try ManyChat’s Messenger Ref URL
Consider that you want to start discussions with both present and future consumers. For your bio link, try utilizing ManyChat's Messenger Ref URL. This will add contacts to your ManyChat bot. If you utilize it in your IG bio, be sure to mention the platform so that users have a uniform experience. You may modify the message that is displayed to a person once they click.
Cross-promote your Instagram profile
Include a visible link to your IG profile on all of your websites, social media profiles, newsletters, and other marketing communications if you have any of them. Otherwise, how are people meant to find out that you have an Instagram account?
This strategy is not exclusive to Instagram. Promote your website and all of your social media accounts cross-platform whenever you can. Your follower count and consumer acquisition will soar if you're producing high-caliber material consistently. The more you can do to keep your brand in people's minds, the more probable it is that they will choose to do business with you.
Post at optimal times for your brand
Although there is considerable disagreement over the general ideal times to post on Instagram, you may experiment to determine the optimal hours for your company. Consider yourself a nutrition counselor who posts wholesome recipes as part of her social media content strategy. It seems sense that you would want to publish breakfast recipes in the morning, doesn't it? perhaps not
Many individuals prepare their breakfasts the night before to eat the next day (hello, overnight oats!) in order to save time in the morning rush. Or they prepare a lot of breakfasts in advance and freeze them, then reheat them in the morning. Only by experimenting with varied times will you be able to determine when your followers will be most likely to browse Instagram content and see your posts appear in their feeds.
Test and experiment
Use Instagram Insights to track the results after scheduling a series of posts with comparable content (you should only include one variable in your "time of day" experiment to avoid muddying the findings) (likes, comments, shares, etc.). Track everything in a spreadsheet, then perform your research to see when there is the most involvement a few weeks later.
To discover which forms of material evoke the greatest reactions, you may repeat this procedure with other types of content (again, only test one variable at a time, so keep your post times the same).
Schedule your posts far in advance
Once you've determined the optimum times to publish your Instagram content, use a service like Buffer or SocialPilot to plan your posts far in advance (both of which also provide analytics on your posts).
Collaborate with influencers and other brands
A tried-and-true marketing tactic for raising company exposure is collaborating with other businesses and powerful individuals, such influencers. The best medium to use this strategy is social media.
Influencers that have undergone thorough due diligence may boost your brand's credibility and promote your goods or services to a receptive new market. To get the most out of the connection, try some of these strategies:
Have influencers promote your goods and provide stunning images so that people may see someone they admire using them.
Co-host a competition where participants must follow your Instagram account to win.
Engage in a "takeover," when a (reliable) influencer publishes on your account in the name of your brand.
The profile of Chiara Ferragni, one of Instagram's top influencers with more than 23 million followers, may be seen below.
Bonding with other brands
Partnering with other companies that provide related goods might be advantageous. Your items may appeal to their customers (and vice versa) if your target audiences are similar, creating entirely new marketplaces for both of you.
To create a successful business partnership, it is essential for both participants to feel as though they are benefiting from the connection. Make sure both sides are aware of what the other will contribute to the cooperation when designing cross-promotional postings, competitions, user-generated material, or other activities.
Always include mentions and branded hashtags
No matter how you decide to collaborate with an outside party, make sure that all of your efforts include continuous mentions of your business (using your IG handle), your branded hashtags (if appropriate), and persistently direct consumers to your Instagram page. The value you'll receive from an increase in brand exposure is drastically reduced if people can't locate you on Instagram.
The newest reason to increase your Instagram follower count
It should be clear why you would want to increase your Instagram following. You'll be able to give and sell additional goods to your loyal followers as you get more of them. If they do, friends and other users will learn about your business via the tags they make in their postings. Or their interaction with your account can spread the word about your business to individuals who had never heard of it.
But did you know that those with 100,000 followers on Instagram also have access to another fantastic perk? Look at this.
Instagram forbids people from embedding links in their posts, and the majority of IG profiles are only permitted one link in their bio. What a bummer! The site does, however, give Instagrammers with more than 100,000 followers a good deal: they can add a Link Sticker to their Stories that may direct viewers anywhere they like.
You may direct them to any other destination, your website, your Instagram shop, etc. The path to accomplishing your company goals includes consistently striving to grow your Instagram following. Just keep in mind to get genuine Instagram followers and to disregard fraudulent followers.
You'll be well on your way to reaching the magical 100,000 follower mark and beyond if you use the strategies in this tutorial and a free ManyChat account.
By following these instructions, you can increase the number of followers on Instagram to some extent. Join the following guide line to get 100% success in money making on Instagram, going viral strategies, step by step guide from 0 to 100k, and monetization tactics
A STEP BY STEP GUIDE FROM 0 to 100K FOLLOWERS ON INSTAGRAM
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