Giveaways are a popular tool for promoting a page on Instagram. They encourage the audience to interact with the profile and help increase engagement.
The main goal of holding an Instagram giveaway is no different from any other advertising - to increase sales. However, contests have their special advantages that are especially useful on Instagram. Using this method of promotion, you will increase user engagement. They will start mentioning you more often, liking, and commenting on your posts, and sharing publications. Profile engagement and its mentions are important factors for success in the social network, without which it is impossible to promote a page. By making the profile more recognizable, you will attract subscribers and new customers.
Before holding a giveaway, deciding on the prize the winner will receive is important. This approach will be correct for any type of giveaway. In the case of an online store, the best gift will be a product or a discount on purchases. After you choose a prize, you can think over the rest of the details of the giveaway.
It is best to allow any comments, but on the condition that subscribers like the post and tag their friends. Specify that you can leave an unlimited number of comments and this will increase your chances of winning. You will solve two problems at once - increase engagement and attract new users to your page. Thanks to active commenting, the post will be promoted on Instagram and attract additional attention.