According to the latest report by IMARC Group, titled “GCC Instant Coffee Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, the instant coffee market size in GCC grew at a CAGR of around 4% during 2014- 2019. Instant coffee refers to a beverage obtained from grounded or roasted coffee beans. It can be prepared quickly by adding milk or hot water to the powder. Instant coffee is manufactured using spray- or freeze-drying methods to preserve the quality, aroma, and flavor of the coffee.
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The GCC instant coffee market is primarily driven by the growing number of working people and their hectic lifestyles. In line with this, there has been a shift from the traditional fresh ground coffee to instant variants as they are relatively cheaper and offer convenience, ease of use and longer shelf life. Furthermore, with a significant increase in foreign travel and on-trade outlets, the demand for value-added and premium products that contain richer ingredients and flavors is on the rise in the GCC countries, especially Saudi Arabia. Moreover, manufacturers are constantly introducing innovative variants that consist of high amounts of antioxidants and lower caffeine content than brewed coffee. Other factors, such as the growing cafe culture, an increasing number of retail coffee shops, product premiumization and rising westernization, are expected to boost the sales of instant coffee across the GCC region. Looking forward, IMARC Group expects the GCC instant coffee market to grow moderately during the next five years
Breakup by Product Type:
- Spray Dried
- Freeze Dried
- Pouch
- Jar
- Sachet
- Others
- Flavored
- Unflavored
- Institutional Users
- Home Users
- Jacobs Douwe Egberts
- Luigi Lavazza S.P.A.
- Nestle S.A.
- Starbucks Corporation
- Strauss Group Ltd
- Tata Global Beverages Limited
- Tchibo Coffee International Ltd.
- The Kraft Heinz Company
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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