For any business of the company, one of the most important tasks is to collect information about its users. This is necessary for many reasons: to put on the market a product that will be in demand, to track the wishes and preferences of users in time, to follow the trend on the market, to invest in those products that will later be of interest to buyers.
Now large companies are buying information about users from data brokers who have huge databases. Consequently, all information is in one place and in the case of a service hacking a huge number of people may suffer.
With the constant development of blockchain technology, it has become possible to store data decentralized. Digital currencies and intellectual contracts allow you to create a decentralized platform for marketing research and secure storage of consumer data.
Insights Network is building a secure infrastructure for decentralized data exchange, that allows individuals and organizations to exchange data in a trustworthy, compliant, and mutually beneficial way.
Insights Network users, not data brokers, will sell their data. Using smart contracts that perform transactions between anonymous parties, users will be able to sell their data, without revealing their identity, only broad demographic information.
Benefits:
- Collect data on specific groups for more accurate prediction.
- Transparency of the collected data, where the risk of fraud is minimized.
- The time spent on data collection is minimized.
- Data collection with the consent of users.
- Confidentiality.
- Timely payment.
- Data security.
The Insights Networks consists of the following components:
• Authentication
• User profiles
• Decentralized data brokerage
• Surveys
• Two-sided rating
Users who post their data to the Insights Network and participate in market research will be rewarded with INSTAR tokens.
Summarizing, we can say that the project is very relevant in the market. The application of this technology is multifaceted and can be used by various companies from completely different sectors of the economy. Data brokers collect information without the permission of users and most importantly, users do not receive any remuneration, while data brokers receive huge profits. With more massive implementation of cryptocurrency in the everyday life of people, I think the project with proper development will be in great demand for both customers and users.
Any investments ALWAYS bear risks, so when deciding to do it, ALWAYS rely on your Money Management and the risk that you can take!
https://icobench.com/ico/insights-network
https://docs.google.com/presentation/d/1aJgfSy_zi7_SkYqpBw6hR3a-_WN5IBr2OF4vWkpO0_0/edit#slide=id.g41eb112910_0_197
https://s3.amazonaws.com/insightsnetwork/InsightsNetworkWhitepaperV0.5.pdf
https://insights.network/
https://instarwallet.com/