Subliminal Marketing. I see what you did there.

in interesting •  6 years ago  (edited)


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When you're sifting through your junk mail...

You see this envelope that says "Use the card. Do more."


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They know you're going to throw it away. Or if you open it, you'll likely toss it. So they have to get their message in immediately.

Are they telling me that by using my Home Depot card, I can do more work around the house? Build more fences, install more sinks, fix more plumbing?

Or are they really telling me something else subliminally:


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Yup, I see what they did there. They're saying what every credit card company wants to say to you. Rack up a bigger debt with us. Use the card more.

Subliminal Marketing

This is a little known technique to plant ideas and emotions into the minds of people quickly and subliminally. We don't even realize we are effected by these techniques. Our brains are not always filtering what we see, there is an "unreasonable" element to our minds that responds to commands and brings about emotional responses.

We also respond to subliminal flattery:


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When skimming through something quickly, our eyes focus on the first word and sometimes the last word of a sentence. Put the two together for a feel good message.


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Aww thanks for that. Maybe I'll use the card more. And all this with a glance at from an envelope that i'm not even opening!

@ironshield

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Keep posting these informative posts...Special You! :-D

I know... special me. That keeps popping in my head. Special. @ironshield

I like to open them, fill them out with bogus information-Write Cancel-- then cross it all out and make them pay for it as I mail it back in their own return envelope.

Thank you for enlightening us on their subliminal tricks.

I wouldn't have thought to do that. But I suppose it might discourage junk mail! @ironshield

This is a little known technique
actually it's very well known....by the advertising industry.
It's a form of...dare I say it...mind control?
If you watch TV for a minute...you've been exposed to it multiple times.
TV(video) is particulary effective. There are many ways to use video techniques to slip past your mental defenses undetected.

This is NOT new. The Chinese perfected these types of techniques on US prisoners from the Korean War.

There's so much subliminal stuff going on. This is the first I've noticed in my junk mail. Makes me wonder how many more that are overlooked... consciously. @ironshield

subliminal is NOT conscious.

very savvy @ironshield! your moma didn't raise no dummy. I didn't catch what they did with the subliminal wording or messaging there, now I'm going to be watching all my junk mail much closer to see how they're doing it. but you probably do need to use your cc to get those new sinks installed I mean you can't be spending all your time on here! lol

I mean you can't be spending all your time on here

Yes, there's lot of real world things that need to be done. @ironshield

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