You’re in control of where your monthly membership fee goes

in internet •  7 years ago 

Welcome to the internet’s first open paywall.

As a member, you have the power to show writers and publications just how valuable they are to you. Every time you engage with any story for members, a portion of your membership fee will go to that author. So don’t forget to applaud: the more you clap for a story, the more that author or publication is compensated.

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Your brain makes most of its decisions without bothering to consult with you. Some are trivial: If you had to decide which foot to put down first each and every time you started walking somewhere, you’d be mentally exhausted. So your brain (and body) decide for you, and off you go.

Some of these decisions are not so trivial. You’re moving through some long grass in India when you suddenly freeze. Your brain gibbers the word “tiger,” and then starts the internal alarm: “Awoogah! Awoogah! Awoogah!” It does that after you freeze. Your brain decided it saw a tiger because it added up all the bits of evidence from your eyes and ears and decided: That’s a tiger. And it made you stop to do something about it.

Many decisions require you to weigh the evidence for different options before you can make a choice. Is that a tiger or isn’t it? Do I want the burger or the hot dog? Is that a canoe in your pocket or another item of fiberglass sporting equipment? Your brain seems to solve this beautifully and silently: Without you knowing it, your neurons add up evidence, work out the best option, and tell you how to act.

Damasio contends this is because the patient could not access his emotions: that in damaging this tiny part of cortex, the link between the rational decision-maker and irrational emotion centers was missing. As a result, there was no point at which the threshold was reached: because the sensation of being right, the feeling that you’ve got the right decision, was missing.

Your brain is a society of decision-makers. Each, on its own, is trying to make the best possible decision for you, right now. One, as we’ve seen, is a jury, studiously adding up evidence and weighing alternative options until a verdict is delivered. Another just wants to the do what feels right, what feels good. Together, this society makes you a formidable team.
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