Digital technology is changing the way consumers and businesses in Africa live, work and transact, offering companies new and innovative ways to market and sell their products in some of the fastest growing markets in the world.
However, a series of recent policy interventions by the African government to increase regulation of Internet-based services are worrying consumers and businesses. This raises questions about how Africa's "digital revolution" will be affected and whether it can slip.
When businesses look forward to 2019, it is important for them to understand the drivers of this change and how they will influence their partners and customers. Majorities of urban Africans have Internet-enabled devices and regularly go online. If infrastructure investment continues, the Internet will grow much larger in the next decade, adding up to $ 300 billion a year in Africa's GDP.
The online business can boom the internet in Africa and help business and companies meet new demands, get closer to customers by utilizing data and social media, and improve their routes to the market through online channels. Two drivers that can support this: increasing internet access is accelerating faster than in other regions of the world and decreasing costs, especially for mobile broadband devices and services. Companies use this development to capture the demands created by developing consumer classes in Africa and development needs.
The Internet is an important part for every business; the speed of a company’s internet can have a substantial impact on its operations and overall success. Your internet connection has never been more important with the surge in new technologies and ways of working. Whereas the Internet in West Africa is very slow and expensive, which makes it difficult for business to survive and work.
Cajutel, a Guinea-Bissau-based telecommunications company, believes that better Internet connectivity can help Africa achieve better economic growth. Cajutel's vision is to build the most cost-effective broadband access network and deliver state-of-the-art communications to its customers, creating a tremendous boost to education and the economy. The company also plans to provide reliable and affordable Internet communications in the local market and focuses on providing the best-performing mobile data network for Guinea-Bissau and Guinea.