Merculet platform

Table of contents:

1. Merculet platform
2. Goal
3. Benefits
4. Problems and solutions
5. How does it work
6. ICO Details
7. Conclusion

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Merculet platform

Merculet is a protocol of remuneration for Internet users. The creators of this project are the well-known company Cripital Group. This organization helps the most interesting and promising projects in the organization of iCO. Among their known developments are ArcBlock and CyberMiles.

The name of the project was taken from two words: Mercury and Blok. Mercury, as you remember, is the ancient Greek god of commerce and commerce. Accordingly, Merculet positions itself as a platform for supporting and developing entrepreneurship on a global scale.

Goal

The main goal of this project is that such indicator, as the attention of users, had a certain value. Now the Merculet project participants will be able to use this indicator for their needs. To whom it may be required? The greatest interest to this indicator will be shown by business representatives. It is the attention of users can become a source of information about their interest in a particular product. This can be extremely important for the marketing and advertising departments of numerous companies, because these departments are the most interested in what the users pay attention to on the Internet. This information can be analyzed, and then used to improve competitiveness.

Benefits

Who else might need such an indicator as the attention of users? It is needed both for commercial companies and for private entrepreneurs. They are always interested in seeing as many people as possible paying attention to the products they offer. This means that private entrepreneurs and commercial companies will try to seek help from projects such as Merculet.

This project offers a lot of additional tools that will help businessmen improve their work efficiency.

Project team

The founder of the project is Ivan Jiang. He managed to graduate from the most prestigious business school in China. For some time he worked as an engineer-developer. After that, he managed to become the chief engineer in one of the subsidiaries of SAP. There is also information that he collaborated with developers from companies such as HP and Alibaba.

Another important member of the team is Zhen Tsung Tswang. Previously, he worked as a software engineer at HP. Then he managed to get a post of senior engineer-developer in the Chinese representative office of one well-known Canadian company, which deals with consulting clients on technology and design issues. The top of the career of this talented person is the post of chief engineer at Dell.

Other members of the team also have the experience, allowing to implement the project of almost any complexity.

Problems and solutions

In the modern world, the expansion of the customer base is becoming increasingly difficult and expensive, not only for young but already proven companies. It is especially difficult to try to keep current customers at the same time and try to attract new ones. This creates huge problems for the sustainable and successful development of the enterprise.

In the era of digital information, the Internet allows sending and exchanging information only, but directly money or valuables are not transferable to such a transfer. This makes it difficult for users to evaluate.

At the heart of the valuation of any enterprise is its products or services, capital and popularity, and much more. However, the role of users is underestimated, which in turn exacerbates the complexity of business operations and creates a hopeless vicious circle.

Merculet intends to act as the chief specialist on global business growth, using block technology to transform the relationship between the consumer, the investor and the manufacturer. It will provide entrepreneurs with a single solution that allows users around the world to monetize their attention and time.

It will also help companies to develop their business better by forming a mutually beneficial feedback ecosystem and redistributing the economy.

The authors of Merculet hope that each user will benefit from blockchain technology without having to change their own habits, and companies will be able to use the opportunities to accelerate their growth and development.

How does it work

The developers offer 5 completely different directions:

1. Rating system. At present, business, which has been on the market for a long time, and newcomers is increasingly difficult to keep customers. Merculet proposes to solve this problem through the created in the framework of the project Value Attention - a decentralized network that connects the seller and the buyer, thereby helping the reliable dissemination of information.

This network is made up of 3 main components:

1. System for assessing the value of the user.
2. User token.
3. Open content platform.

1. The values ​​of the user. Merculet uses blocking technology to translate the user's attention into the UAV token. A system will be created to assess the interests of clients. The entrepreneur at any time can open access to this network. The UAV system is simply introduced into traditional remuneration systems using a set of open protocols.

Merculet consists of several protocols. Some of them are based on:

· ATP protocol is designed to digitize customer behavior, attention and translate it into a sign of an effective work of the entrepreneur.
· ARP protocol - rewards the user according to his frequency of attention. Includes the usual protocols of access, distribution of money, calculation, reporting, etc.
· UCP protocol - unique content protocol. Responsible for the distribution of all content.
· UIP protocol - connects all ID services for user distribution, content, business, etc.

1. Merculet provides an opportunity for entrepreneurs to create their own UAT tokens to pay compensation and rewards to customers. UAT will link the main MVP token, which will bring together and interchange data between entrepreneurs. MVP tokens used on the network can not be sold on the token market.

ICO Details

Token Name: MVP
A total of 10,000,000,000 MVPs will be produced
Softcap: 10000 ETH
Hardcap: 31000 ETH
Price: 1 ETH = 87500 MVP
Minimum fees: 0.1 ETH

Merculet provides a full-fledged solution that helps business representatives to produce UAT (user tokens) that are tied to a specific company. UAT will be linked to the MVP base token and have different courses with it, which will ensure synergy and exchange of value between companies.

Conclusion

On the command of objective information is not enough, this is Asia. A finished product is not yet available - and who of the latest products can it provide? Plus - perhaps the fact that the project is done by the same people as ArcBlock, CyberMiles - fairly well-hipped ICO. With marketing, everything is good enough.

More information can be found here:
1. WebSitе
2. Whitepaper
3. Telegram
4. Twitter

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