Hello, My name is Ogy
I'm a Visual Communication student and i want to share my project. Kinda confuse with Steemit because just registered 2 hours ago and writing my first post here, anyway let me start.
I'm using Diffusion of Innovations as my topic, because its the beginning of how technology developed
Innovation is such a fascinating topic but how does it actually get adopted ? believe it or not, but in order to answer this question we look back at the theory. There was developed more than fifty years ago and it's called the diffusion of innovation theory. Everett Rogers the author of this theory explained how innovation get adopted over time in a different groups.
The first group he called the innovators, its the 2.5% who out there literally sleeping in front of the shop to buy the innovation. The date comes out without being road - tested.
The second group made up of the early adopters, roughly 13.5%. The early adopters are take the second wave,the first wave is over, the product is maturing in its abilities and the early adopters get pleasure and satisfaction .
The early majority is represent the third group that is the next 34 percent. The product become widely known and mainstream.
The fourth group or so-called late majority is far more cautious. They represent roughly 34 percent and all wait typically for declining pricing until first pick ups aren't out and only then will adopt the innovation.
The very tail end the fifth and the final group consist of so-called laggards. Laggards are the most late and make up roughly 16 percent. Think about laggards and those guys who only knows sign up for e-banking or maybe the internet.
If you meet this five coordinates of the diffusion of the innovation theory overtime and according to these percentages it will form a bell curve. If you now sum up this information across the bell curve to reach to well knows the s-curve. The S-curve in four stages describes how innovation is adopted in term of the speed of adoption. The very first stage where there's a very low growth, We see a lot of trial and error, a lot of prototyping and many of these innovations will never see the light . Even the innovation takes off, It ideally takes off in an exponential growth. Exponential growth is what we see right now in many solutions in example Uber and AirBnB, rapid growth rates and typically then we call the disruptive innovations. Once the exponential growth is over we enter the stage of a slowing growth and after that we see a plateauing. Example for a plateauing out last five years were analog photography or a DVD players.
So you can see how diffusion of innovation theory, the five groups can be mapped to the S-curve and allows us to understand who in what sequence and what speed adopt innovation.
This is my project and if there is something that i need to fix , please kindly give me an advice.
Help me to make my project get A++
Thanks,
Ogymoo
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