Hi finnian! thank you for your time!

I have never heard of the phrase neuroeconomy. Have you read Adam Smith's "Human Action" book? That's basically the same concept.

In few words Neuroeconomy is a science that use the knowledge about the brain structure and its functioning to improve the standard economic theory with real human behaviour data gathered through economic tasks.

No, at the moment i haven't read Smith's book but i know a bit his theory. If i am not making a mistake he thought that an economic actor (i.e. everyone engaged in an economic decision) would act like a rational individual that weights every cost and benefit to make a decision, but several new findings seem to contrast this theory. We seem to be not so rational as we would like to be! :)

It will be a topic of future post ;)

Hear you soon!