Well that is a tough question. I think we have to take back the term Marijuana because you can't just expect words or ideas to vanish from existence. People will always call it that no matter how much we avoid using it, so the better option is to take the word back and therefore remove the stigma it has in society. Honestly we live in a society that could use Marijuana / Cannabis whatever you want to call it to calm everyone down:

I covered this awhile back in my YouTube video I uploaded to my blog on here.