Growth 2017: Entrepreneur tells you how to grow in turbulence

When a crisis arises, the most common thing is to think about how we will survive in the storm. In Entrepreneur we think that your company not only must resist, but must follow its course of growth, even with greater strength and impetus.

Surely you will think this sounds very easy, but it is not. Of course, it is not easy to grow in turbulence, but it can be achieved, especially if you have the information and knowledge needed, but also if you have the right allies and the necessary inspiration at your side.

That's why Entrepreneur en Espanol wants to be your strategic ally to face this era of high inflation, high interest rates and fear of the still permanent threat of Donald Trump.

As the communication medium dedicated to following and reporting everything that happens in the entrepreneurial ecosystem, Entrepreneur brings you the Growth 2017 event: "Growing in turbulence", in which we will give you the tools to overcome with your company this year of Challenges and get ahead, full of knowledge and inspiration.

"Our attitude has a lot to do with our daily success," says Shane Cragun, consultant, founder and CEO of SweetmanCragun in Harvard Business Review.

Cragun explains that being a leader-accelerator in your own life means going one step further and seeing each new problem as an interesting one that you have not yet solved.

It is about adopting what Stanford University researcher Carol Dweck calls a "growth mindset." That is the best way to move within the turbulent and global environment in which we move today. And this is the spirit of Entrepreneur Growth 2017, which we present this August 24 at the Citibanamex Center in Mexico City.

6 keys to grow
Entrepreneur Growth 2017 will be attended by leading and innovative speakers such as Melanie Devlyn, President of Grupo Devlyn; Álvaro de Juan, founder and CEO of iVoy; José Bolaño, CEO of Variv Capital; Carlos López Moctezuma, director of New Digital Business of BBVA Bancomer; Mario García, founder of the Cucapá beer brand; Ixchel Anaya, founder of Ecopipo, and Pablo Kohan, founder and CEO of 3Verde, among several others.

In addition, in the event we will have the participation of Fric Martínez, director of Startupismo, who will perform a standup show, where you can laugh and learn at the same time.

The six keys that will focus on the event are:

Key 1: Customer service. It is no longer enough to "listen" to what the customer wants; Now, it is necessary to respond individually and quickly. Getting clients to come back again and again (and do not mess with the competition) is the most coveted management talent in the world, says John Tschohl, the world's leading in-service expert.

Key 2: Marketing. Marketing is becoming a battle based more on information than on the power of sales, "says Philip Kotler, an economist marketing guru. Therefore, entrepreneurs who want to make marketing a strategic ally must understand the operation of big data to know the behavior in real time of their customers and then create personal and relevant messages that love the audience and trigger a purchase action.
Key 3: Financing. The lack of a business plan and a viable income model are among the most important causes of failure, explains Martin Zwilling, startups mentor. Therefore, the purpose of this panel is to explain three credit and capital schemes available to finance the growth strategies of a company.

Key 4: Strategic Alliances. No one can only reach high levels with your company. There is no almighty entrepreneur. That is why it is necessary to open your eyes and look around to add your business to the necessary allies to make the leap and continue to grow.

Key 5: Disruption. "In physics the word 'disruptive' is explained as an agent that produces a sudden break. Innovate, is defined as the action of altering things by introducing novelties. Hence all innovative inventions have required disruptive thinking, breaking with all dogmas and clichés, "says Luke Williams, executive director of the Center for Entrepreneurship and Innovation at Berkley of the prestigious Stern University in New York and Associate Professor Of Entrepreneurship and Marketing. That's why the way to build a successful tomorrow "lies in the entrepreneur's ability to break with what's established," says Harvard economist and professor Clayton M. Christensen.

Key 6: Leadership. "A lot of things are changing. The director of business is not alien to these changes: his career is dizzying, his activity intense and demanding, and his responsibility enormous. But the human being, in his deepest nature, remains the same. To return the attention to the man is to return to the fundamental and permanent ", assures the Program of High Direction for Leaders of the Americas of IPADE. It is a fact: the best entrepreneurs of today are the best leaders, those who better connect their human side with their team and take the company towards the same goal