Your iPhone has the ability to capture absolutely stunning photographs. Just like the shot on iPhone photos that are catching eyes of smartphone users across 25 countries around the world. We soon expect Apple to debut a whole new round of the similar stunning pictures shot on iPhone 7 and iPhone 7S. Why can't you capture pictures as gorgeous as they show on these ads with your iPhone as well? The reason should be quite obvious. Firstly, not many of your close friends might be models. Secondly, real life experiences are mostly ordinary and not that exciting as they show in the ads. However, there are exceptions. When you are on a vacation at some really beautiful spot, you want to capture as much of its beauty as you can. And who knows, it might end up on the billboard someday? If not, you can always use them as your new apple wallpaper. We know you wish to take pictures as good as the shot on iPhone ads and here we are with some amazing tips to help you do that. Because we amateurs take almost all of our photographs on our iPhone. 
You are at an advantage if you have got yourself the new iPhone 7 Plus. It has a number of cons but the great camera quality cannot be denied. The new iPhone has two cameras, one of which has a telephoto lens. The lens increases the focal length of the camera giving an effect of zoom to your pictures. Objects focused on the foreground or objects in the front will be sharper than the background. Pictures that are zoomed-in have a lower depth of field. Objects focused on the foreground or objects in the front will be sharper than the background. You can, therefore give the background a blurry or 'bokeh' effect. It will help the people who view the picture to focus on the subject, which will be sharper while also giving a vague effect of the background. 
It is frustrating when the camera of your iPhone refocuses on some other object between your clicks. Get rid of the problem now to capture pictures focusing on what you want to show through it. All you have to do is hold and press the area you want to focus on. The AE/AF box comes up on the top of the screen. The box helps a user when he/she has to take multiple shots of the same thing. Turn it on and you will be able to adjust the brightness according to how you want it without the camera refocusing on some other object. 
Rule of thirds is the most basic thing photographers learn. It is a rule of thumb that says many good photos have major elements that divide the shot into thirds. Therefore, turning on your camera's grid will put you in just the right mindset for composing your shot. You can then concentrate on the most striking elements in a picture and organise them in thirds. If not that, align those elements with something else in the shot. 
If you want a good exposure for your photos, do not rely on the flash for that. Using flash can sometimes ruin a great picture. However, use it when you necessarily have to. Don't expect the picture to be 'shot on iPhone' quality. The iPhone flashlight will usually give your subjects a pasty complexion. Unless properly (precisely) reflected or bounced off a reflective surface. Find a place with good lighting or a place where sunlight is great. 
This is an HDR picture an iPhone 5 owner captured of beach in Southern California. Both the land and the lights the sun is emitting are expressing sharply in the picture. Usually, you have to make a difficult choice- if you exposed the land well in the picture, the sky will wash out, if you exposed the sky well, land will look dull and dark. High-dynamic range produces pictures with a high range of exposure for all the elements in the photo. Highlights and shadows will then be exposed equally to someone who views the picture. Especially if you are shooting a dark object under the bright sky. Turn it on and see major improvements. 
How do they get the perfect shot at the perfect moment for magazines and candids? People who have got an idea about this shoot dozens of pictures of a moment and choose the one which captured the object at just the right time or expression. You can opt for the same technique while trying to click a picture of your kids playing or when you notice an unusually funny incident happening around. All you have to do is hold the shutter down (whichever shutter you use) and let the camera just keep shooting. However, this is going to eat up a whole lot of space on your iPhone. How to remove photos on iPhone -Go to the burst of shots in camera roll and hit Select, tap the ones you like and it's done, your phone will give you a choice of deleting the rest camera burst shots. 
A shot that captures something moving gives a strong feeling of brilliance. Whereas, a stationary picture is good too, but looks static. It is just a picture and not a moment. Capture moving moments that are not doll-like, you can do this by taking photos from a diagonal angle, or some other angle that is not straight. Go out on the streets and capture everyday moments on your iPhone. Keep the camera still, angle innovative and capture someone running, a child playing, or a person standing still beside a fast moving train. Live wallpapers were inspired by this idea. It would give your shots life. 
Professional photographers usually capture photos in landscape orientation. However, when it comes to iPhones, people use them vertically most of the time. Therefore the photos tend to be in portrait orientation. We call portrait so because they capture a person's photo at its best. For everything else including a great scenery, or a view from the hills, use the landscape mode. It is more appealing and will give your pictures a great edge. Note that the subject is sharp and background is blurry in the picture above. 
Concentrate on toggling the exposure of your shot in a manner that the dark areas are dark and highlights are bright. Bright, but not white. Contrast can draw the viewers eyes where you want them to go. Edit the picture cleverly. Take a shot, open the edit panel on your iPhone in the camera app. Press the dial icon and adjust shadows and highlights (the objects you want to expose the most) accordingly. Moreover, if you are capturing a video, there are great video editing apps available for iOS 10 and iOS 9 with Adobe photoshop getting a new version earlier today. 
Filters can add a sort of finishing to your photos, use them wisely so that they don't look layered over the original picture. That can make your shot look unrealistic and 'forced to look great' when it actually is not. B&W is a filter most people just randomly use on all the pictures they take. However, this should not be done. Another problem with iPhone camera is the three-overlapping-circles icon at the bottom right—meaning (as we assume) that the effect is permanently “baked into” your shot. It is not. iPhone has just saved the original picture without any filters along with an invisible tag that says “shove the filter in front of this image when displaying it.” Tap Edit and you can change the filter or remove it completely. This goes for the Light, Color, and B&W.
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