If you are a self-appointed, E-commerce based entrepreneur, the most effective way to gain coverage for your products is to put up their lucrative pictures in ad spaces, websites, social media. You will be needing more than your amazing taking-selfie skill. Product photography is the high-quality images taken of products for commercial usage. So, having knowledge of different aspects of product photography will be proven extremely beneficial for you. Commercial photography influences customers. You don’t need a professional team or a great setup for appealing product pictures. You can just follow some simple basic tips. Let us dig into some basic tips and techniques to make you a pro-level product photographer.
Camera equipment:
The very first thing is to select the proper camera setting. Many mobile phones have high definition camera specifications. My recommendation is to use a DSLR camera. They are great for a commercial photoshoot. You also need to have the right lens for your camera. If you are a beginner and have a good enough mobile, you should start with it and then work your way up. For perfect pictures, a tripod is a must. You hand may shiver so it helps to keep your camera steady.
Lighting setup:
Proper lighting makes a huge difference. You can use both studio lighting and natural lighting. Photographs with natural lighting are more appreciated in social media. But for website advertisement, you should opt for studio lighting. You can make your lightbox or buy one. LEDs are used in lightboxes and they are programmable. So, you can have dimmer light as well as bright light.
Photographic angles:
Just like the lighting, angles play a vital role in product photography. You should take pictures of the same product from different angles and then decide what is the best-suited. Set your camera settings accordingly. Small apertures are preferable when you need the details. The focus point should be set properly.
Post-processing:
If you think you can do extraordinary magic to an ordinary picture when editing, you are wrong. You can only go so far with editing. Nonetheless, the post-processing is very important for a good picture. There are many software like- Photoshop, Lightroom, etc. that can provide you with numerous options to enhance the quality of your pictures. There are professional online courses to help you know the ins and outs of photo-editing basics.
In spite of being intimidating at first, the product photography is a good choice for a career because it is well-paid. There are so many available resources to help you get better in it. Whether you are a businessman or photographer, the product photography is an emerging sector. You can get better in it with time. You should keep the requirements in mind before shooting. The mentioned tactics are just basics. You can always up your game by observing the brands, how they represent their products, follow their websites and social media accounts. Get started today and have a great career ahead.