Seems like they're pulling a Ripple marketing ploy and pumping up their own news release to raise their coin price to sell off (in my opinion).

Any coin that has to advertise a news release with a timer counting down their news release has major ulterior motives... and loses a LOT of credibility with me.

I feel that a reputable and sustainable token would make a press release without any of this or let their technology speak for itself.

No harm in riding this trade for a quick profit, but not a fan of what I perceive as poor business ethics.