사업 체크리스트(FABE) 1)Feature-業 본질 알고 Basic 실행 2)Advantage-경쟁자와 차별화 3)Benefit (SPACED)-고객에게 어떤 이익 제공? Safety, Performance, Appearance, Convenience, Economical, Durability 4)Evidence-성공사례 여부 ※Steve Jobs처럼 사례없는 것을 만드는 게 진정한 기업가이다.
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