The Italian manufacturer has delivered in 2017. 3,815 cars, and in 2018 plans to sell more than 5,000 vehicles with the emblem of a bull.
Last year was very successful for Lamborghini, as it was recorded sales growth of 10% compared to 2016. However, like other automakers, Lamborghini and looking for new opportunities to further conquer the market through the SUV model.
At the end of 2017 presented the Urus SUV model, for which the Italian company has already claimed that becomes a sales hit.
In an interview with CNBC, the head of Lamborghini Stefano Domenicali revealed that the previous sales of Urus exceeded his expectations.
" We were counting on the positive reaction of the interests of customers, but not at such a high level " ;, says Domenicali, adding that " responses really great".
Thanks SUV Urus, Lamborghini expects in 2018 to sell more than 5,000 cars, it would be 1,185 vehicles more than in 2017.
Domenicali believes that from the projected 5,000 cars, 1,000 bar to be Urus SUV.
From the Lamborghini sales network in the US state that Urus significant impact on expanding the customer base of the brand, given that 70% of buyers of new SUV model that first Lambo who have ever purchased.
The company was surprised by the great interest of women who want to buy Urus.
Domenicali says that Urus is selling well, and in some markets with relatively poor roads, such as Russia and India, where they previously had trouble selling their supercar.
When asked about plans to increase production in the next few years, Stefano Domenicali says that growth will not go on forever, it will probably move around in the box below 10,000 copies a year and that all such vehicles shall continue to be made to the highest standard brand.
Lamborghini Urus in the US costs between $ 200,000 and, according to the CEO, customers spend an average of about $ 240,000 per vehicle