This is what ROPO can do for Magento ecommerce stores and retailers

FACT: 88% of shoppers research online before buying a product.

You want to buy a new washing machine. What will be your first step? You may grab your mobile and get some information about the top brands selling good quality washing machines within your budget. You would get an idea about different brands and their prices. Next, you would drive to a local store to check the features and compare the prices. This customer behavior is known as ROPO (Research online Purchase Offline).

Use of internet for research

78% of the people look to the internet first when they search for something. Usually 53% of the people complete the transactions online and the rest look for other channels online or offline. With the increasing use of internet all over the world, people are more inclined to conduct research about the products they're interested to buy.

Smartphones change the way we shop

Smartphones have ignited the internet adoption among the consumers. People evaluate and shop for the products from reliable stores. They make the right purchase decisions using their smartphones (browsing different websites, social media, and other platforms to gather knowledge about the products). They educate themselves for the products and read online reviews before making a purchase.

According to a recent study, smartphones have changed the shopping habits of 51% of the respondents. Consumers now depend on their smartphones (for browsing websites or flipping through apps) to make the purchase decisions.

Learn how can ROPO help Magento Ecommerce and Retailers