Managing sales lead: How to do it ?

The lead management process is generally under marketing and sales team responsibility. The first must generate leads and the second must turn them into customers. This process is done through a variety of steps including:
Defining and getting to know your targeted leads:
The first thing to do is define who you will target; you must know their preferences to adapt your strategies to them. You should know what they want, which solution you can offer, and how to offer it. To find the answer to these questions you must do marketing research by searching the Internet, conducting surveys, or even interviews. You will ask people different questions that will help you find a way to answer theirs and offer them solutions to their problems. The more you know about them the easier it will be to reach and convince them.
Scoring your leads:
Score your leads to focus on the most qualified and give them a priority. The more prone a lead is to become a customer; the higher his/her score will be. You must track lead behavior towards your company to score them effectively. Also, you can use lead management software that will automatically score your leads like Ohmylead.
Nurturing them:
One of the keys to lead conversion is nurturing. Indeed, some leads will need to be boosted in order to turn into customers through lead nurturing campaigns. First, you will need to identify the leads that need to be nurtured and choose the method to do it. There are specific software that will help you in this process, and once again Ohmylead is one of them as it enables you to send emails or call leads directly via the software.
Controlling the handover from marketing to sales:
When qualifying leads, the marketing team must transfer them to the sales one in order to pursue the effort aimed at converting leads into customers. The best way to do that is to use software that offers a lead distribution feature. With Ohmylead you’ll be able to directly send leads into your CRM to allow the sales team to do their job by having the necessary information about them (source, score...) gathered on the lead management software.
Keeping constant track of your work:
To be able to see if your lead management process is successful you need to keep track of it. Set your objectives and see if the result coincides. The objective can include for example a specific number of leads converted, a specific period to convert a lead, and so on. By this, you’ll know if the way you manage your leads is successful or not and take the necessary measures to improve your work. Here, you can also use specific software that will help you keep track of your work.