Most people offer their business card at meetings by saying “This is my card”. The usual business cards are never checked again, in most cases. However, if the card is printed using the lenticular method, it will no longer be a forgettable piece of stationery. The patterns on these cards are able to occupy the attention of a person at any time.
Lenticular is the name given to print that enables objects to appear in 3D form, with them looking different from every angle. With the help of lenticular printing services, it becomes possible to print views of a movie scene or object on a thermoplastic sheet of concave lenses. The view that emerges looks just like parallel ridges.
How can lenticular print be used?
A lot of companies wish to make use of technology is a revolutionary way, and the use of lenticular print is one such example. Customers will be enthralled by the result of this technology, which can help create a powerful impression. In addition to the best lenticular card printing, which has been mentioned above, it can be used for making the following:
Postcards
Fridge magnets
Business cards
Stickers
Exhibitions
CD/DVD inserts
Bookmarks
Posters
Pick the right vendor
Remember to choose the vendor who correctly understands the intricacies of lenticular prints. Not all people have the expertise to create the right depth illusion with a sharp eye for detail. Up to 12 layers of images are sliced and interlaced together with high degree of precision. One can get information about the well known vendors through different online forums.
Attention span has dropped greatly over the last few years. As a result, it has become difficult to hold customer attention for long through the conventional means. It is here that lenticular prints score very high, enabling better businesses. Also, anyone getting such a business card will not forget the card owner in a hurry.
Is the number of images limited?
No rule has been released yet to state that lenticular prints need to flip between only two prints. There are scenarios in which twenty or more images have also been used. It is possible to have at least six images that point in different directions, such that the message on this poster changes slowly, as one crosses it. Companies make use of 3d images that look like holograms which have been prepared through this technology.
One of the best examples of lenticular prints at an airport is the one at Schiphol Airport in Amsterdam. Customers will see a wall of drifting clouds here, which seem startling. Most people recognize it as a huge LED screen at first glance. Interestingly, there exists a parallax to clouds, which appear to move as a person moves in front of them. The clouds stop moving when the person stops.
This beautiful panorama was made by designer Daan Roosegaarde and his studio. The attempt here was to evoke cloud paintings made by 17th century Dutch Masters. It is recognized as the biggest lenticular print in the world.