On May 20, 1873, Levi's invented the original blue jean.
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The Levi's 501® has been the original blank canvas and an emblem of self-expression.145 years later, Levi's is celebrating 501® Day with the jean that started it all. Celebrations will feature performances by the biggest hip-hop DJs, an epic scale Levi's Tailor Shop & exclusive offers in stores and online.