RC coupe and GS large sedan.

in lexus •  2 years ago 

Each will be sold alongside existing established nameplates like the compact UX, best-selling NX, resurgent RX and LX competing in the small, medium, large and full-sized 4x4 luxury SUV segments respectively.

And, just in case you're wondering, no: the fully-electric RZ mid-sized EV crossover arriving in May isn't counted among them, further underlining the brand's ambitious growth plans in this country.

Read more about the Lexus
Toyota Prado from Prada anyone? Suave 2024 Lexus GX Hybrid Max with LandCruiser 300 Series genes looms for Australia as replacement for unloved RX L seven-seater
The posh Toyota Yaris Cross you never knew you wanted? Funky small hybrid crossover hatch from Lexus looms and it's here soon to take on BMW X1
Is Toyota's electric car announcement a brilliant plan or just a distraction? 30 EVs by 2030, but which ones will make it to Australia?
While stopping short of revealing their identities, Lexus Australia chief executive, John Pappas, said that their presence will help shore up the brand's future in this country.

"We have UX, NX, LX, RX... RZ," he told the Australian press at the launch of the fifth-generation RX series in Melbourne earlier this month.

"These models represent our strongest offensive yet in the luxury SUV market, and they really form the heart of our brand strategy.

"Globally we will reveal three fantastic new models in three new segments, and they'll expand our appeal to new types of customers as they land here over the next 18 months or so.

"(But) I can't confirm what they are because their global reveals haven't happened yet."

Mr Pappas hopes that, after the severe stock shortages and extended delivery wait times that have plagued the industry in general and Lexus in particular, the revitalised and bolstered model range will propel the brand into a new, increasingly electrified and more prosperous era in Australia.

Just in case you’re wondering, no: the fully-electric RZ midsized EV crossover arriving in May isn’t counted among them.
Just in case you’re wondering, no: the fully-electric RZ midsized EV crossover arriving in May isn’t counted among them.

"With some of the supply challenges we've had over the last 18 months to two years, then we'll obviously be getting new customers into the brand, because we'll be bringing in new models in new segments, and therefore the brand will be growing," he added.

"That's the exciting part. Because we've always wanted breadth, and we've always wanted a diversified portfolio when we talk about powertrains and getting our electrified mix to 100 per cent and eventually a 100 per cent ZEV (zero emissions vehicle range) by 2035."

As well as bolstering the existing range, the secret trio might act as indirect replacements for once-popular nameplates that are no longer available, including the CT200h hybrid hatch, BMW 3 Series-rivalling IS sports sedan, RC coupe and GS large sedan.

So, what do we think these new models will be and where would they fit in?

Back in December, 2021, Toyota and Lexus together

Authors get paid when people like you upvote their post.
If you enjoyed what you read here, create your account today and start earning FREE STEEM!
Sort Order:  

image.png

Loading...