Imagine you’re an engineering team made of shadowy super-coders. You’re into DeFi, dApps, AMMs, and liquidity pools. You get the value proposition: Slay the banksters and increase people’s sovereignty over their hard-earned money so that we can cooperatively out-run the central bank money printers and their war on our savings and salaries w/the inflation they’ve wrought.
All you want to do is BUIDL. Marketing sucks up time and energy. (TBH, you prob. don’t even like it.) Instead, you’d rather put that time and energy into perfecting your knowledge of Solidity or improving your burgeoning protocol.
Someone has to do some marketing because you need TVL to go up in order to make your protocol sustainable. TVL might be a vanity metric but it helps keep your team motivated. And it attracts the whales (as well as your fellow degens) because, well, “numba go up” – right? A big, increasing TVL is bullish AF.
Now compound that dislike for marketing with English not being your native language. You know you’re at a disadvantage because DeFi has a nomenclature all its own – and just about all the action (outside of Asia, that is) is being talked about primarily in English. So when you sit down to write any sort of marketing copy, you have to not only write like a degen but you have to do so in a language that isn’t native to you. It’s tough.
Instead what you do is put off the marketing – continually – and focus instead on more BUIDLing because, somewhere deep inside, you believe that “if you build it, they (the whales) will come” and magically discover your creation.
Maybe you’ll get lucky and your fellow degens will auto-magically discover your protocol and spread the word for you. Maybe you won’t.
How about a better way? One which gives you and your team vastly better odds at your protocol being a success?
My team and I can help your DeFi protocol with marketing and P.R. I’ll explain what I mean by that. But first, a bit about me so you know why we’re qualified to do this.
Continue reading DeFi Marketing & PR Help to Grow Your TVL at Libertas Bella: https://blog.libertasbella.com/defi-marketing-cryptocurrency-and-pr/
When you sit down to write any sort of marketing copy.
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