Interesting article and it makes absolute sense. I generally have an away from motivation and tend to be risk averse in things in life. I am also a qualified accountant which proves the analysis. I work with an entrepreneur who often comes up with ideas that I have to point out the flaws in. He might think I'm negative but I provide a valuable yin to his yang!
RE: What's The Direction Of Your Motivation? Toward Pleasure Or Away From Pain?
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What's The Direction Of Your Motivation? Toward Pleasure Or Away From Pain?