So my kid is a giant, and almost already too big for her first car seat. At 5 months she will probably need a new one. These things are 300 bucks a pop for the first one, and they expire. I feel they got you where they want you. You definitely are almost forced into having multiple kids to make it worth the money you spend on the car seats. 
They play on your heart strings that you are a bad parent if you don't get the good ones. Seems a little scammy to me.
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Gone are the days when us older folks were just put in a bassinet and set on the back seat. LOL. It is actually scary to think about how babies were transported back in the 70's and earlier. We had three kids and that was the saviour. Moving the car seats from one child to the next. It is also good to have family or friends with kids so you can play car seat swap. You are so right, they are damn expensive.
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Ya I don't even know if most cars had seat belts back then.
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Now that's a smart marketing plan right there lol :) Just buy some roof racks and strap them to that... hahaha!!!! KIDDING!
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