One Friday night a few years back, Elva Carri wanted to go out dancing, but her friends were either too busy or too tired to come out.
What Carri decided to do next led to the beginning of what would become an exciting business adventure. And it all started when she went on the popular dating app, Tinder.
With the hope that other women nearby would be in a similar situation, Carri logged onto Tinder, changed her gender setting to male and stuck up a profile picture stating to other women in Dublin that she was female and was actually looking for people to go dancing with — rather than dates.