"Junk food" - a bad habit that is killing us

A human being is not only intelligent, but also unpredictable. Because all adults know that eating junk food is irredeemably evil and the first cause of health problems. Thus we open a pack of chips ordered fast food and drink it with soda in the belief that a small weakness will not affect our health.

So what's the deal? How to learn to deny myself the dubious pleasure and taste? How to convert their addiction to the habit to eat properly?

Why so eager vrednenkoe?

The answer to this question, many people are looking for. And, unfortunately, find an explanation in his weak character and lack of willpower. Many would go on to blame yourself, if not for a sensational book is a well-known expert in nutrition, he was Viterli called "Why people like junk food." The author knows firsthand about the products and technologies of their production, because Steven has long worked as a researcher in a famous company Nestle.

Is Steven I Viterli and is the author of the formula, which he called "how to enjoy eating," and it sounds as follows: "Pleasure = Sensation + Calories".
His study showed that people can have fun only if it will have the taste and especially nutritional value.

Consider these factors in more detail:

Feeling. People will eat with appetite only the food, which has a pronounced flavors (salty, sweet, sour) and thus satisfy his "oral Sasanian". This means that food must be "perfectly sweet", "perfect salt" and "perfectly acidic", but not for us, but for our taste buds.
Create a meal that will appeal to our receptors. This means that we will want again and again, is incredibly difficult. So food companies are forced to spend years and millions of dollars to find the perfect taste of the chips and the perfect amount of pop rocks. Only in this case the human brain will associate the chips and soda with the perfect in his opinion food. Thus, there is a substitution of concepts.

Calorie content. Steven Witherly found that the brain especially loves the combination of salt, sugar and fat and emulsion products such as mayonnaise or chocolate. Already the thought of such foods stimulates the release of the neurotransmitter dopamine, which causes the brain to completely ignore biological brake that prevents overeating.
It turns out that when a person has the perfect combination of salt, sugar and fat, he gets a great synergetic impact, initially this is manifested in the areas of the brain responsible for pleasure, and then in the digestive tract, which readily responds to high-calorie foods high in sugar and salt.

Such a reaction of the body originate in the stone age, when people to survive, adapt is rich in calories food. Later it became customary to divide the foods according to the tastes of salty, sweet, bitter and sour. And modern manufacturers just remind the human subconscious and the instinct of self-preservation about the former danger and again fraudulently affect our appetite.
With only one purpose.
With minimum investment to earn maximum amount of money. For this they are willing to feed us any "junk food", it is to spit on our health.