Heart Calls

If we ask traders in traditional markets about soy sauce and sauce in Cirebon and its surroundings, it is almost certain that the trader will refer to one of the 18 brands of sauce and soy sauce owned by the family company of Sefi Khirijil Yemen.
Sefi, an entrepreneur who runs a family business that stood for decades ago said "The brand of soy sauce and national sauce is difficult to penetrate traditional markets in Cirebon and its surroundings because every region here has different tastes from one to another. In the region of West Cirebon has its own taste, as well as in the East. That's why, our company has about 18 brands that dominate the market of soy sauce and sauces in Cirebon and surrounding areas ".
Chat with alumni of Gontor Pesantren is indeed interesting. When asked why not become a Kyai when graduating from pesantren, he replied, maybe the blood of entrepreneurs is more flowing in him. And, da'wah do not always have to be kyai. Through any entrepreneur we can still do da'wah activities, by intensifying business in accordance with Islamic values.
What Sefi does is a valuable lesson on how to manage our potential. Everyone has different potential according to their talents, abilities, education, and environment. People just choose which potential from within him who wants to be developed.
In Kyai, this might be called a "heart call". There are people who are called to be entrepreneurs, some are called to be teachers. Or somewhere else there is also called to be Kyai.
If we work with the call of heart, then we will work lovingly. Love of work will make us devote all our time and energy to succeed in the work. But if we work with forced, then we will be difficult to develop, because there is no "heart" or "soul" that covers our work.
And sometimes, the "soul" of a profession is not related to the educational background. When we work with the call of the heart, it will make us fully capable of absorbing new knowledge and skills, even those that have never been studied before. Therefore, it is important for us to ask ourselves: "Have we worked according to our soul's call?" ....
Rest assured, who is serious, will surely succeed.