These days there are a lot of businesses involved in content marketing. It's quite common for a business to have a blog, A youtube channel and some other forms of content.

More & More Are Paying For Advertising

As someone who has a business, I get it. We need to have our "advertising." But sometimes I get super annoyed as all these pointless products are being pushed down my throat at every given moment. I've gotten good at ignoring the commercials. The thing is, We are used to being sold to. And we don't always like it or want it. Also, the advertising is getting more competitive so it can sometimes be more expensive.
With content marketing, you don't come off as trying to sell people stuff. Instead, you are providing people with quality content.

One example, Is when I buy pet food. The company I sometimes buy from Includes rabbit care tips, and other tips regarding rabbits. Some of their blog posts have actually helped me with my bunnies at home, and I found the information very useful. I find that I am more happy to buy from them, Because they seem to know what they are talking about. They also helped me solve a problem that my rabbit was dealing with .

Real Connections Last Longer

I gotta say, I'm a sucker for those businesses who have Facebook pages, And a dedicated team that responds to comments, etc. Even though these are different employees running the page. You start to feel like you are more part of the brand.
I've had better customer service through facebook, Then when I contacted the customer directly. Plus seeing a business post funny quotes, Recipes or other great content makes me respect the company more. And I'm more likely to purchase from them.

You Can Build A Bigger Need For your Product

If you are selling Kitchen equipment, you can show a variety of uses that some people may not have thought about. This creates a bigger demand for your item. You can use videos, Blog posts to show the delicious food they can make with your product, Or show them common problems they may have in the kitchen and how your product takes those issues away. Content marketing makes it much easier to create demand for your product.

Videos Videos

These days people like videos more and more. People also like the shorter content because it's easy to digest. So these are options you may want to consider when making your content.