The importance of the media

The importance of the media

The media

Media in the present era is one of the most important things that plays a big role in societies. It conveys political , economic and social news in a way that the individual can receive directly. This sector has the ability to reach and influence the listener in certain ways, and this is what distinguishes the media. [1]

The importance of the media

The importance of the media lies in its diversity in several ways, including: [2] , [3]

° A tool for disseminating information and news : Many media play a very important role in the presentation of information and various news of interest to citizens; many people receive his information and news from the TV channels, they constitute a reference without a doubt, a reliable source of information and news, especially if those supported by news image Which is the truest expression of events and attitudes. Media believe that the media is a friend of all arts and all walks of life, whether artistic, sports, historical, or political, the media documents and employs these sciences in its framework and means. It may be noted that each age group has special and specific tendencies. Older people are more interested in political issues than others. Young people prefer art and sports in particular, and children also have a role in many areas of entertainment and education.

° It is one of the foreign political marketing tools of countries , and to express their positions and trends. There are many regimes and governments that adopt the establishment of television stations owned by them, and express their policy and attitudes towards various global and local issues.

° A tool for commercial advertising and marketing : Businessmen and business owners often use different media to market their products and businesses, and because of the wide spread of the media and their entry into every home, it is very beneficial for commercials . Unemployment and employment of workers. For example, marketing through social media has become one of the most important things, as these tools are accessible and accessible to everyone, making them one of the strongest marketing weapons of the present age.

° A tool for education and guidance : As the media of different programs contribute greatly to educate people about matters of interest in their lives, and many people went to good behavior in many aspects of life, health, technology and so on.

° Entertainment through the programs of contests and serials that are offered through it, and so on. There are many television channels that contribute greatly to enrich the media content and make it better than the previous by creating methods that contribute to entertainment and education at the same time.

Now everyone has agreed that the media has played a big role, and has formed and is a fundamental guide in many things and in various fields. Its existence has become important for many age groups in various means of transmission, which are often through television , radio and smart devices.

The power of the media

The importance of the media has been recognized by many countries and regimes . It has paid particular attention to the establishment of space stations that express their foreign policy and market their ideas and culture. It is no secret that it has become influential and that may instill fear in some cases, and may reassure the hearts at other times, which facilitates people to communicate and access to information and have several types. [4]

The media includes every means in which the information or picture or news is presented and directed to the viewer and the recipient. The media vary in how they are issued and what they are. Some of them are not read, such as newspapers, magazines, media bulletins, etc., such as television and the Internet, Audio formats such as radio stations.

The media have faced many attacks because of their lack of credibility at times, which has led people to move away from these means at many times. In 2012 a survey was conducted in which public opinion was asked about the credibility of the media and the result was that 6 out of 10 people did not trust it. [5]

Diversity of media

Media has been a tool since ancient times, and has evolved through the generations to reach what it has reached in the current era, and has taken the methods and the course of another developed in line with the degree of development of society . Some of them are not the king of the ruling regime in the state to express the policy of foreign countries and their position on various issues, including the return to private companies or businessmen. [6]

References

1 ↑ "Media" , unesco .
2 ↑ "The relationship between media and history" , Nizwa .
3 ↑ "What is the purpose of marketing through social media?" , Forbesmiddleeast .
4 ↑ "THE MEDIA" , sparknotes .
5 ↑ "Media credibility at stake , " Jehovah's Witnesses .
6 ↑ "The entrance to the new media" , Massira .

By: Talal Meshal