Neon lights designs make a comeback to satiate Millennial's nostalgic cravings. Rather than the Vegas strip and similar bold and chaotic styles, 2018's neon reminiscences the 20's. It's a hint to a past time that aligns with Pantone's colour of the year: ultraviolet. Our experts see this trend mainly in the form of isolated, single lines of text or colour, related to a minimalist look.
he trend involving neon, be it in bold colours or effects for photography and/or video, is also recollected by other experts and agencies, which speaks of its relevance. Last year our shop had listed bold colour as a trend, in a style that involved shocking tones in high contrast.