Good one. The big picture is becoming clear for a lot of people. You are right awareness is the way, we have to bring this information to people. It doesn't really have anything to do with peoples morals and if it does it is on a subconscious level. Most of these people even the "bad" guys are just misinformed, they will change their ways when they learn the truth because it will be in their own best interest to change. Max and the truth community do a great job at bringing the issues to the table Max even explains why these things are taking place, and how people are subconsciously letting this happen. People are allowing themselves be reduced to surfs in ignorance of their true self and ignorance of the system. All that needs changing is our minds. The truth of life will turn this world right side up, if you are seeking the truth of life, check out the top entry of the truth contest, it will change the world when enough people see it. The truth has to come first, the whole truth and nothing but the truth check it for yourself, nothing could be more important or more worthwhile: http://www.truthcontest.com/entries/the-present-universal-truth/