With the development of technology, the list of markets that have undergone globalization is replenished. For example, thanks to IT-technologies, global rental of fast food has been supplemented by rental housing and taxi call.
Blockbuster technology is only beginning to find its application in mass spheres, but it is already clear that it can substantially transform large markets that were not previously affected by the IT revolution.
This is the situation with the pet and pet market, which is more than $ 100 billion and continues to grow at a rather rapid rate (about 5% per year).
opportunity to transform a huge market
The most developed market of goods and services for animals in the United States, Britain and Brazil, whose shares are 41.8%, 6.5% and 6.3% respectively.
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