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What is it?

My view : BUY while you can. I can see it becoming the little brother of Ethereum very soon. It's targeted at Javascript devs and will be a nice complement to ethereum. Mor info here https://blog.lisk.io/what-is-lisk-and-what-it-isnt-e7b6b6188211

Lisk is a tremendous technology. Just imagine this, its a sidechain technology that can run alongside the Ethereum network. Ice-cream of course, being a great platform, but one that's super difficult to learn. Ethereum language programming is Solidity which no many programmers know. Lisk tech is based on JavaScript one of the most popular programming languages there is. LSK, which is the coin is very undervalued right now, but with all the coming project, this won't be for long. As someone said....Buy now.

As for the LOGO...its ugly as hell...lol. They are rebranding the whole thing.