Herbriller uses LINFINITY On-Chain Solutions to Understand their Customers Better

LINFINITY recently formally signed a Memorandum of Understanding (MOU) with the Japanese hair care company Herbriller. In order to let more consumers know about Herbriller, the LINFINITY team, together with Herbriller, held a series of product demonstrations in Shenzhen, China, at the high-end hair salon -Hair.

The Herbriller series uniquely uses natural plants, such as henna, which has been proven to be effective in helping manage and mitigate the problems associated with white hair, damage from hair dye, and aging of the scalp. Henna is a staple of Japanese hair care culture, being highly appreciated by hair care professionals and institutions alike. LINFINITY reached out to Herbriller as a collaborative partner, to suggest the running of product demonstrations in Shenzhen, inviting the locals to personally experience their hair care products. This has provided a full perspective for Chinese consumers on the Herbriller series, giving them a clear understanding of both Herbriller's professional attitude to hair care and improved their brand image. LINFINITY’s approach to promoting brand recognition by blockchain commercialisation is also a major characteristic and important aspect of LINFINITY’s ecosystem.

Even LINFINITY CEO Anndy Lian got in on the act. “In fact, Herbriller made me know more about the hair care industry!” he remarked, after the experience. “Traditional chemicals emphasize 'immediately effective, and significant effects', which are short-term in nature and end up causing great damage to hair. Herbriller’s selection of natural herbs as part of their materials-gathering process is focused more on the long-term benefits, and is entirely nourishment oriented. This is Herbriller’s refreshing approach to product management – and, in the end, it was also an important factor in our final decision to cooperate with Herbriller. We hope to use our blockchain technology and market capabilities to let more consumers experience Herbriller’s natural authenticity.”

![LINFINITY CEO Anndy Lian at the product demonstration.jpg]
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Currently, LINFINITY has completed the information on-chaining work for Herbriller. Through information on-chaining, Herbriller can collect accurate market information through the blockchain technology of LINFINITY, which help to provide important value to Herbriller’s brand-building process, improving supply chain efficiency, and formulating and refining their personal marketing strategies.

Through LIFNINITY’s blockchain service, after this information is packaged and uploaded, the three functions of anti-counterfeiting, traceability and consumer information collection can be achieved. Once this information is present within the chain, LINFINITY generates a unique corresponding QR code for the corresponding product – at the user end, a consumer only needs to scan the QR code through LINFINITY DApp. This will allow them to then query the on-chain information of the purchased goods, including authenticating its authenticity, review the flow of the supply chain, and so on. At the same time, LINFINITY plans to incorporate LINFINITY Mark into the system, to establish a clear brand understanding for consumers, and lay a solid foundation for building brand image.

Next, Herbriller will further optimise and upgrade product development for C-end customers. For Herbriller, the accurate security of blockchain information transmission ensures that they can accurately and effectively collect consumer information to supplement and improve the flow of the supply chain. After the end consumer scans the QR code through LINFINITY DApp, the information is fed back to LINFINTIY's blockchain in both directions – on the company side, Herbriller will be able to obtain relevant consumer purchase information, which can supplement the sales scope of products through LINFINITY. Through this accurate, secure, and tamper-proof market information, Herbriller can effectively adjust its supply chain management and marketing strategies depending on its consumer data, whilst maintaining transparency and complete cryptographic security. All this simply would not and could not be collected or processed by traditional supply chain systems.

For more information about LINFINITY and their future activities, please visit www.linfinity.io or contact [email protected].