The (future) release of Litepay shows why major financial industries may prefer Litecoin to Bitcoin. The Litepay debit card will be powered by Visa, who have seemingly turned their backs on Bitcoin. The ability to use the card at ATMs, coupled with instant LTC-USD conversion will open up huge amounts of potential for Litecoin, which will only have a positive impact on the price.
And while it is a leap of faith to suggest that LTC will escalate with the kind of speed that would see it threaten BTC and ETH for market superiority: Litecoin: Litepay Launches Today