Definitely did not expect this book to focus on the British parliamentary system as much as it did - a good 75% of the book is nothing but a combined explanation of British history, their political system, and how the pitching of ideas in the system works when compared to the US system. Also, take a drink every time the book says "Tories".
Chapter two's "Mechanics of Lobbying" is the most important part of the book, where it explains what part radio, print, social media, email and all kinds of different media play in the political battle for the soul of the voter. Also examined are the ideas of internships, research grants, and other miscellaneous approaches that few would consider to be orthodox, but seem to deliver excellent results for professional influencers of policy.
Where I was completely lost was the House of Lords vs. House of Commons approaches: in both, you're trying to make one person in the network feel more important than the other, but also take the heat off of them...it's a confusingly written chapter that I don't recommend by any stretch. The last chapter is also somewhat confusing to go into.
The final part of the book goes into the lobbying environment in India, Japan, China, and Thailand in a rough-and-tumble kind of way that left me more confused than anything, and the book did not have a resolution that would mean anything to the reader. In general, I don't think this is a very well written book, though there's some very solid insights to be had.
4/10