When you conduct a local search for any type of business in town using Google, the results will be a list of these businesses each with a brief description including the name, star rating, location and business hours.
Additionally, there will be a Google map indicating the locations of these businesses. A quick local Google search for the best coffee shops in Laval for instance will return the following:
There could be tens or even hundreds of local businesses matching your search criteria, but Google displays only three (Local 3-Packs) – the top three results in terms of search ranking.
Why is this important to know?
Clickthrough research data reveal that click through rates, or CTR, decline drastically down the search engine results page (SERP).
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