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This Is The Real Meaning Behind The Stellantis Logo
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Bringing 16 brands under one roof is surely an Herculean task. Due to the teams' inability to consistently generate long-term shareholder value, many mergers often fall apart. Consider how tough it would be to find a shared voice, visual identity, and value, for no fewer than 16 organizations, if it is challenging to do so for just two or three. This makes what Stellantis accomplished all the more remarkable.
In January 2021, when shareholders approved the merger of FCA and PSA, experts wondered how Stellantis would complete this big endeavor. Some of the companies that now belong to the leading global automaker had different cultures. Plus, they spent years competing against each other, so it was difficult to see how cultural reasons won’t threaten this joint business endeavor. That said, KPMG research highlights that 50 percent of mergers and acquisitions fail to generate the projected synergies because of cultural challenges, while an overwhelming 83 percent add no value for shareholders.
Despite challenges, Stellantis seems to be working. The multinational automotive manufacturing corporation has developed a unified visual identity for its brands while honoring their individuality and preserving their characteristics. Take for example, the logo. All the brands under the Stellantis umbrella got to keep their own emblem. However, graphic designers created a joint Stellantis logo for the group. In a corporate press release, the multinational corporation even announced that “the Stellantis name will be used exclusively at the Group level, as a Corporate brand.” This means that each individual automotive brand gets to keep its own visual identity, vision, culture, and values. In this context, let’s analyze the Stellantis logo.
Related: Here's The Real Meaning Behind The Dacia Logo
The Meaning Behind The Word "Stellantis"
The meaning of the word "Stellantis" probably confuses you. And you might even think the word comes from stella, which means star in Italian. To be fair, the little dots in the logo do communicate a connection with the stars. However, the global conglomerate found an even more beautiful connotation than the one presented here. As such, Stellantis is a reference to the Latin verb stello, which means to brighten with stars. At least, this explains the little dots in the emblem that surround the rather unconventional letter “A”. From a distance, the dots resemble small stars.
Social media users responded to the introduction of the Stellantis name with humor. With some Twitter users criticizing the name, while others openly mocked it. For instance, one Twitter user said "Stellantis sounds like what your dad would think is a cool name for a car company," while another user mentioned that every time, she thinks about the Stellantis name, she gets “irrationally angry” because the group had “seven months to come up with a name.” Meanwhile, some funny remarks drew comparisons to the Bruce Willis movie The Fifth Element. But there were even people who loved the name and its meaning.
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Related: This Is The True Meaning Behind The Audi Logo
The Stellantis Logo: Symbolism And Meaning
As mentioned earlier, the Stellantis name got mixed reactions from the public. But, if the name confused some, the logo was generally well received. Consumers loved the fonts, color choices and design as it was minimalist and elegant. The badge also looked modern thanks to the all-caps futuristic fonts that remain on trend even today. According to Stellantis, the new emblem “is the visual representation of the spirit of optimism, energy and renewal of a diverse and innovative company determined to be one of the new leaders in the next era of sustainable mobility.” The global corporation also highlighted that the new badge “symbolises the rich heritage of Stellantis’ founding companies and the unique combined strengths of the new group’s portfolio of 14 storied automotive brands, as well as the diversity of professional backgrounds of its employees working in all the regions.”
By far, the most striking elements in the Stellantis logo are the white fonts. There is no coat of arms like in the Porsche logo, no crowns, swans and tulips like in the original Cadillac emblem, or wild animals similar to the famous Ferrari Prancing Horse found on the badge of the Italian luxury car manufacturer. In fact, the simplicity of the Stellantis emblem and the use of small dots that resemble the stars in the sky recalls another classic, the Subaru logo. Stellantis' logo, exactly like Subaru's, is instantly recognizable and unforgettable because it uses a limited number of elements. These design units effectively communicate the brand's message to consumers and facilitate easier and better connections with them.
“If someone asked you to picture a logo in your mind, most likely it would be a simple logo design,” says Natsumi Nishizumi. “Logos with a simple design tend to be memorable, eye-catching, and convey a clear message to their target audience. They cut through much of the surrounding clutter and provide people with a welcome visual relief.”
02
Chicago Custom Logo Design Announces Same Day Logo Delivery
Chicago Custom Logo Design claims to transform vision into reality within hours with its high-resolution logo in JPG, PNG, AI, and other formats.
Today, Chicago Custom Logo Design offers same-day delivery on bespoke logo designs. All businesses, goods, and services can use their logo design services. Chicago Custom Logo Design professionals assist in creating brand logos that, in their opinion, successfully connect with the target audience. The purpose of their custom logo design services is to convert concepts into digital form.
"Our USP is that we provide bespoke logo design in multiple formats with the certainty of same-day delivery," said Chicago Custom Logo Design's principal designer. "We place a high value on complete customer satisfaction, unlike other logo design companies who need full payment upfront. We use a multiple-concept approach and offer changes until the customer is pleased with the finished product. The final payment is made by customers only when the logo has been authorized. From the moment the client searches for a logo designer near me to the final delivery, they are satisfied."
In the opinion of the staff at Chicago Custom Logo Design, a logo concept forms the core of every company's brand. A company can be identified by its logo. Businesses can use our Chicago Custom Logo Designs to generate a new logo if they desire to alter their identity. The logo's design helps to identify the company. In light of this, they are happy to announce the introduction of a reasonably priced, same-day delivery Chicago Custom Logo Design.
The staff at Chicago Custom Logo Design provides excellent logo design services with some of the critical characteristics listed below:
No payment in advance.
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Multiple formats of logo for printing and marketing.
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The logo designers are always available for a FREE consultation to address their clients' questions and gather the data and business vision required to produce unique designs. They create logos with full business ownership and of high quality. They give the client complete rights to the structure they have by their specifications. Additionally, they help clients submit copyright applications via the appropriate channels. They receive a list of recommended law firms that can help them once their documents have been created and sent.
In the event of any inquiry, please visit https://www.chicagologosdesign.com/ and email us at [email protected].
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03
Minimal Tic Tac Toe Business Card
The PCB business card has long been a way for the aspiring electronics engineer to set themself apart from their peers. Handing out a card that is also a two player game is a great way to secure a couple minutes of a recruiter’s time, so [Ryan Chan] designed a business card that, in addition to his contact information, also has a complete Tic-Tac-Toe game built in.
[Ryan] decided that an OLED display was too expensive for something to hand out and an LED matrix too thick, so he decided to keep it simple and use an array of 18 LEDs—9 in each of two colors laid out in a familiar 3×3 grid. An ATmega328p running the Arduino bootloader serves as the brains of the operation. To achieve a truly minimal design [Ryan] uses a single SMD pushbutton for control: a short press moves your selection, a longer press finalizes your move, and a several-second press switches the game to a single-player mode, complete with AI.
If you’d like to design a Tic-Tac-Toe business card for yourself, [Ryan] was kind enough to upload the schematics and code for his card. If you’re still pondering what kind of PCB business card best represents you, it’s worth checking out cards with an updatable ePaper display or a tiny Tetris game.
Thanks to [Abe] for the tip!
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