While the problems lasted less than an hour, Coinbase could not avoid the massive social media jibes, some went viral on their own.
The ad price tag was also entertaining, with over $ 15 million for one minute slots.
Coinbase spent $ 16,000,000 on a superbowl ad to direct people to their website and $ 0 to make sure the website didn't crash 10 seconds after the ad started, Edward Snowden responded on Twitter.
The crash is far from a rarity for the US giant, which has often made headlines for system disruptions, often at times critical to Bitcoin price action, such as periods of sudden volatility when trading opportunities are most profitable.
Many have praised the advertising method, albeit with co-participants FTX and Crypto.com.