You've worked extremely hard all your life and been very industrious, there's been challenging times financially but you've beaten all the odds. You watched the markets carefully for the perfect moment and sold all your Bitcoin when it was at its peak and now you're sitting pretty, very pretty. You are richer than you could have ever thought possible, your family will never need to worry about money ever again and it is time to treat yourself with something very special.
'I know,' you think to yourself, 'I'll treat myself to a beautiful, Luxury car'.
Of course you can visit any high end car showroom and have your pick from all the luxury cars available, choosing from a myriad of stunning colours, then you could furnish it with all the latest extras. You can even get yourself a fancy personalised number plate and that'll make it special won't it? Yes your car will indeed be very special but unfortunately it won't be truly unique, there's nothing to stop somebody else with a bulging bank balance similar to yours from buying an identical car to the very one you have lovingly specified?
So what is the answer, how do you truly buy something unique? For those who have the desire to own a one off and have the funds available, there are departments within these high end car companies designed to make your automotive dreams come true. For example, supercar manufacturer McLaren, has built a fantastic reputation around the world for building stunning cars, cars that are adored by enthusiasts for their technical ingenuity and breathtaking design, but for the customer that requires more, you can turn to 'McLaren Special Operations.'
Take a look at one of their most desirable Hypercars, The 'McLaren Senna'
Producing a stunning 789 bhp from its 4.0-litre twin-turbocharged V8 engine, it's the most powerful internal combustion engine McLaren has ever built. Coupled with weighing less than 1200 kg, it has a power to weight ratio of 659 bhp per tonne, propelling it to 124mph from standstill in a stunning 6.8 seconds and on to a staggering top speed of 211 mph.
You may ask yourself, how could McLaren Special Operations ever improve on this unbelievable feet of engineering? Quite simply they'll do anything you want to make it, yours and yours alone.
MSO is defined in their own words as-
McLaren Special Operations (MSO) is our bespoke division, dedicated to helping you take McLaren ownership even further.
We create cars around an owner’s precise tastes, and we’re able to provide everything from bespoke customisation options through to building ultra-exclusive limited-edition or one-off models. Our mission is to make what is already special into something truly unique, to create your perfect McLaren.
At the 'Goodwood Festival of Speed' this year, McLaren showed this stunning Carbon Theme Senna by MSO. Its whole body is made up of 67 Carbon fiber panels, taking nearly 1000 hours to produce. Every little detail has been painstakingly considered by the MSO team, with the personalized work taking a further 250 hours. Bespoke colours and luxury materials were chosen to the personal requirements of the customer making it a true work of art like no other. Maybe it's not to everyone's specific taste, but isn't that the point, it's not your McLaren Senna.
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In conclusion, although I got to sit in the driving seat of that Mclaren Carbon Themed Senna, I'm fully aware that I'll never own anything so unique and desirable as it, I've accepted that, my bank balance just isn't fat enough. But there's a large market out there for those who have the required funds and that market is growing very fast. So many of the top luxury motor manufacturers are adding a bespoke division to their brands. I predict that in the near future, more and more of us will be able to access the services like MSO and we'll be able to tailor our own car to our exact needs and tastes and it'll become commonplace to do so.
Bespoking is the future.