Adobe Commerce (Magento) has its default reporting tool in the admin panel. Configuring Google Analytics with Magento can result in more efficient data insights.
‘Google Analytics’ includes eCommerce tracking, conversion, and goal-related tracking, demographics, visitor segmentation, and funnel visualization.
in the Blog post How to Set up Google Analytics in Adobe Commerce, we have described how to configure google analytics in Adobe commerce. plus we’ve added some tips to help ensure that your Magento store with Google Analytics is working to the best of its ability.
Here are steps to follow:
- Set up Google Analytics
- Configuring General eCommerce Tracking
- Set Up Google Analytics Enhanced eCommerce Tracking
- Authenticating Analytics Connection
- Set Up a Google Tag Manager Account
Read the detailed blog post here>> https://www.vihadigitalcommerce.com/set-up-google-analytics-ecommerce-tracking-with-tag-manager-in-adobe-commerce/