One of the most crucial elements in starting, growing, and maintaining a successful business is marketing – but what exactly does it mean to market your business? And why can’t you afford to ignore it? Marketing isn’t just about passing out fliers or putting up billboards – though those things are part of it, they aren’t the whole picture by any means. No matter what type of business you run, it’s important to understand the how, when, and why of marketing in order to succeed at it. Here are some key aspects of marketing that every entrepreneur should know and understand.
Defining Marketing
Marketing is the process of creating value for a company through the creation and distribution of products or services. It is the bridge between the customer and the company, and it is what drives sales.
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