MARKET ANALYSIS

Existing marketing and loyalty programs simply don’t work very effectively. Marketing is typically timed badly, content, more often than not, not relevant and very often simply spam. Loyalty programs hardly ever represent good value for their users as it’s hard to use the points you’ve earned and in the end they simply expire.

At MobileBridge we believe it is time to change this and we have therefore set out to revolutionise the world of marketing and customer loyalty. We will redefine the way companies build and manage relationships with their customers. Soon, we will be launching the world’s first blockchain and cryptocurrency based, marketing automation platform: The MobileBridge Momentum Platform and the Momentum Token.

We will enable companies to launch new or convert existing loyalty programs into cryptocurrency-based reward and loyalty programs and not just reward their customers when they buy something, but every time they do some positive for the brand! Customers will now get paid for introducing their friends, leaving a product review, signing up to an email campaign or leaving your personal details. In addition, the MobileBridge Momentum Platform will allow you to easily switch from one loyalty program to another or check out and get your loyalty tokens converted into Momentum Tokens and other crypto-currencies. Where in the past, people had to purchase cryptocurrency or invest heavily in ‘mining’ to earn them, consumers can now earn crypto tokens by investing their time, attention and goodwill to promote the companies they like and trust.

Companies will be able to launch their own branded cryptocurrency-based marketing and/or reward schemes, get a much better understanding of their customers and drive much more activity in their customer base. On the other hand, consumers will get two things they don’t have today; relevant marketing that is actually connected to what they care about, and a share in the value they bring to a brand or retailer.

Total marketing expenditures worldwide will pass $1 trillion soon. A large part of this enormous spend lacks efficiency, attribution or a clear ROI. The Momentum Platform will change inefficient marketing strategies into dynamic marketing machines driven by the most potent workforce a company can ever have: their customers.

MobileBridge is an existing business, with an existing product, an existing team and we have worked with many brands globally to transform their mobile marketing. Now, we are leading a true revolution: disrupting traditional marketing and loyalty programs by decentralising and crowd-sourcing marketing, using our own automation technology combined with the blockchain and cryptocurrency technology. Backed by an exceptional advisory team with experience from companies such as Amazon, Intel, Salesforce, SAP Hybris, Shell, MasterCard and KPMG, alongside a good dose of crypto and blockchain, MobileBridge is incredibly well positioned to transform an industry.

Welcome to a new world of marketing, welcome to the world of Momentum.