RE: Impact of Celebrity Endorsement on the Consumer Buying Behavior

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Impact of Celebrity Endorsement on the Consumer Buying Behavior

in marketing •  7 years ago 

I am curious to see how the Floyd Mayweather endorsement influences the STOX ICO. So far they've brought in $30 million (https://www.coindesk.com/ico-boxing-champ-floyd-mayweather-promoted-raised-30-million-already/)

While the impact of celebrity endorsements may be hard to measure, I'm sure they're used by most of the world's largest brands for good reason.

marketing
7 years ago by

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      ·  7 years ago 

    That's an interesting fact @ajlillie , thanks for sharing!

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